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Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to search process itself have been quite astonishing. For the most part, the changes were for the best, but such a [...]

With Google continually making changes to the layout of their first page of results and rolling out updates to punish low-quality pages, it has never been more essential to use every technique at your disposal to compete for a top spot. If you’re a website owner or SEO practitioner, then you know that’s it’s important [...]

This year Google announced a number of improvements in their services and cemented their inviolable position in the technology world. The most important announcements on this year’s Google I/O conference were definitively launches of cloud computing platform GCE, Jelly Bean and Google Nexus 7. However, they didn’t forget to update their search technology as well. Google Search [...]

Obviously determined to preserve in their efforts to fight black-hat SEO and webspam only with black and white animals that are just cute and cuddly enough to not make the public’s opinion on the algorithms that they are mascots of even worse than it is, on the 24th of April in 2012, Google activated their new algorithm that was [...]

January 2011 was still a blissful time for farmers, despite the inferior seed that they were planting and the fact that they have often just been “appropriating” the crops from their neighbors, the harvests were plentiful. But that January was marked by an ominous rumbling coming from the nearby bamboo patch. Something huge was approaching, [...]

For a long time, using exact match domains to rank for specific keywords was one of the easiest ways to gain an edge in the competitive SEO wars. Domains names were given a ranking advantage over websites when it came to the keyword phrase contained in the domain. While this ranking boost made sense from [...]

A cold chill has hit the world of internet marketing and online business over the past few months. An arctic chill, to be precise, as Google rolled out its search algorithm update, Penguin 2.0. Online business and SEO forums are aflame with debate about the effects on site portfolios of this latest Google “housekeeping” update [...]

SEO’s place in Internet marketing is firmly entrenched. No internet marketing campaign begins without a discussion about the SEO strategy. A few years back, SEO work comprised just a small percent of an Internet marketer’s job. Today, situation is much more different. This isn’t surprising considering the fact that there are more than 3 billion [...]

A common misconception amongst businesses is the belief that anyone can perform SEO (search engine optimisation). Of course, injecting popular keywords into your content and linking your pages to appropriate pages will help to raise your rankings; however there is more to SEO than managing the visibility of your content. There are other elements to [...]

So many website owners believe Search Engine Optimization is magical, at least that is how they act when the topic of SEO comes up. I almost always hear black hat Search Engine Optimization techniques when people talk about how they get traffic to their Website. When I tell someone that their advertising strategy is black [...]