The WordPress platform has many characteristics that make it excellent from a search engine optimization point of view. SEO is largely an endeavor that has to do with generating content and making it accessible to users and to the search engines to index. WordPress has its origins in the world of blogs, which are all about providing interesting information and sharing it among users. When you consider the fact that generating a great deal of content and linking to other content are two of the most important considerations in many SEO strategies, it’s easy to see why WordPress would be a natural choice for a content management system.
Having A Relevant Blog
The actual blogging component of the WordPress platform, even on sites that are made up largely of static pages and that are commercial in nature, is one of its most important search engine optimization assets. Blogs are incredible for getting new information online quickly. They make it easy for anybody to put up a post and, in fact, anybody who is familiar with social networking, using a word processor or many of the other very basic computer tasks that people tackle everyday will be able to operate the WordPress platform as a blog. You don’t need to write a line of code to put up a new article and therein lays its power.
Search engines are all about getting information to users. This is why getting new information online is so vital to search engine optimization. SEO strategies that provide search engines with exactly what they want – quality content in quantity – tend to work very well. They can take a long time to develop but, because WordPress has powerful archiving features and features that make it easy to organize content, it’s excellent for sites that need to create an easily navigable body of information.
Part of a good SEO program is keeping track of what you’re doing and how successful it is. For most webmasters, the preferred tool for getting this information and interpreting it is Google Analytics. This powerful tool provides a huge amount of information but also breaks it down into numbers that mean something to just about anybody who understands a little bit about webpages and traffic.
Google Analytics can be installed on most themes or, in the case of some WordPress templates , Google Analytics is already set up. For simpler statistics, other plug-ins available that you can add to your WordPress installation will give you information on visitors. If you’re just starting out, you may prefer one of these plug-ins, as Google provides a tool that is very professional and, thus, very dense with information.
Structure of your website
The fact that WordPress has an enormous capacity for being updated with new information can sometimes be something of a pitfall if you’re not careful about it. While search engines do gravitate towards sites that have a lot of new information added to them on a regular basis, they also tend to prefer sites that have at least some consistent structure. WordPress as a content management system is excellent for this. Premium themes oftentimes have templates that can be used to build very structured pages and the capacity to add a blog by selecting an option. This essentially gives you the best of both worlds.
Where effects are concerned, you want to make certain that any WordPress theme you use is coded up to web authoring standards and that the slider and other technology they use to enhance the user experience is as universally compatible as possible. Provided your site is coded up to standards, you should enjoy an advantage where getting noticed by the search engines is concerned.
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate about WordPress, SEO and Blogging. Don’t forget to check out our stunning WordPress templates.