You do not have to be an SEO expert to know the basics of link building. There are some quick ways that you can build up your reputation and get quality links at the same time. As I am sure most of you all ready know, you are going to need a decent amount of backlinks from reputable sites. There is no doubt that is going to be one of the major contributing factors as to how your site ranks on Google and other major search engines. Below, you will find some of the white-hat methods that I like to use in order to build up a solid link base.
This is always going to be one of my favorites, simply because it is the easiest for me to deal with. You are basically putting stuff up on your site that is going to be worth linking to by visitors. That way the links build themselves. You can use free stuff, tutorials, awesome articles, charts/graphs, videos, and many other content choices as link bait. The general rule of thumb is that you have to look at it from the perspective of the visitor. What makes your site worth linking to? Would you link to it? Once you are able to answer those without a doubt, you have yourself some link bait.
Another great way to ensure that you are getting backlinks is to find blogs that are related to your niche to guest post content to. A lot of these sites will allow you to link back to your site in the post. This is an excellent way to get that anchor text that you have been looking for. Keep in mind though, the article should be unique and of the highest quality if you want someone else to publish it on their blog. This article is also going to be coupled with you by visitors to the site it is on. So, if they see that you are informative and helpful, they will have no problem coming over to your site.
A lot of people still think that directories are not going to help you move up the rankings. But, the truth of the matter is that there are still a lot of directories out there that pass along some link juice. The best way to spot a directory to submit to is by analyzing them before you submit. Do they have search engine friendly links? Are they a site you should be associated with? If you have any doubt about submitting, simply don’t submit and move on to another one.
One other way to get backlinks to your site is to post informative articles on article sites. Just make sure that like the directories you are sticking to the reputable ones as well. Ezine, Squidoo, etc. These are great ways to get a quick link back to your site within your article and get the anchor text that you want. Just make sure that each article you submit to each site is unique and informative. That way you give the search engines no reason not to like it.
I realize that these seem like simple tips to most of you, but if people stuck to the basics more they would do a lot better on the search rankings. If you knock all 4 of these things out of the park you are going to be able to see a lot of success with your SEO as long as you stick with it.