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content

Affiliate Tips for Link Building in 2012

September 18, 2012
rad
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Affiliate marketing[1] has been big business for almost as long as the Internet has been around, but the business is constantly changing. The core idea behind affiliate marketing remains the same as it’s always been – get lots of traffic to your offers, and build a great sales page so that the traffic converts.

Sadly, getting traffic is becoming more and more difficult. The size of your audience is expanding, but the number of people that are running affiliate sites is expanding too, and the search engines are cracking down on a lot of the older, spammy link-building techniques. This means the blog commenting bot you saw advertised on that affiliate forum won’t do much for you. However, there are a lot of other ways to build links. Here are a few ideas for you.

Affiliate marketing

Content Marketing

Far too many affiliates focus on picking out a huge list of products, building sales pages, and hoping for the best. It is possible to succeed with a huge network of products and sites, but there’s a good chance you’ll burn out if you do this. Instead of trying to make money off a huge network, why not focus on a handful of products that you truly love, and genuinely believe in.

Content marketing[2] means creating awesome content that your competitors simply can’t match. Instead of just putting together a sales page, add value. Write reports that actually inform or entertain. If you sell protein powders, write an app that people can use in the gym to track their workouts. If you promote dating sites, run an agony aunt style column that provides genuinely useful dating advice. Sales pages don’t get links, great content does.

Content Marketing

Quality Links

If you are going to go out and seek people to exchange links with, don’t waste your time on link lists, top ten sites, spammy blogs, or barely related, low traffic sites. Pick high quality sites with content related to yours, and send personal emails to the owners of those sites. Make it obvious that you’ve read their site, and take the time to explain what your site is and why they should link to it. Link exchanges do work, but you’ll need to put some work in to earn quality links.

Guest Posting

Guest posting[3] is a great way to earn natural-looking links to your site from a range of other sites. Next time you’re reading an affiliate forum, see if you can spot some site owners that work within your niche and would be interested in taking posts from you. While you’re browsing the web for leisure, look out for blogs that you like reading, and take a look at their about page. If they accept guest posts, send them something.

Make sure that the post you write is interesting, well written, and useful. Yes, it takes time to write good posts, but it’s worth it if you want to develop a good name for yourself online.

Guest posting
Image by advancedwebranking.com

Product Reviews

Product reviews are essential for affiliates. If you want consumers to buy the product you’re promoting, you need to prove that they can trust it. Build up a relationship with a few good reviewers, and send them samples for your best products.

Giveaways and Crowdsourcing

Crowdsourcing is a good way to build buzz around your product. You can start fairly small; use your social media profile to promote some giveaways, and ask people to comment on your profile, share your content, or post something interesting (a funny image related to your niche, a poem, a short video – anything easy to create that will attract viewers), in return for an entry into a completion for a free product. Crowd sourcing is a great way to get organic links to your product pages, and it can be good PR too!

Wayne Barker writes for the affiliate marketing forum Twist. With a bustling community at Twist you are bound to find the information that you need to succeed.

Resources:
1. Affiliate marketing – Wikipedia.org
http://en.wikipedia.org/wiki/Affiliate_marketing 
2. Content marketing – Wikipedia.org
http://en.wikipedia.org/wiki/Content_marketing 
3. The Ultimate Guide to Guest Blogging – Kissmetrics.com
http://blog.kissmetrics.com/guide-to-guest-blogging/ 

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What is the Use of Google Authorship?

September 8, 2012
rad
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Many people are interested in making and publishing articles to popularize their sites and to attain more traffic. Google authorship[1] is great for better recognition and higher CTR for such people. The following discussion will exhibit the credits in using Google authorship[2].

Utilization of authorship in SEO

While considering the search engine results, it is quite obvious that users tend to access the sites which come at the top. What Google says in respective to these results is they need to produce some additional supports to their users in case of any data retrieval. They never want to pay way for any attempts which affect the reliability of their users. Thus, to retrieve any effectual data this authorship can be utilized.

 Google Authorship Image

Usage in Authorship in site traffic

It is really a good opportunity for websites which are full of useful information but with low ranking. Even if they were unable to reach more users through their websites, they can make use of Google authorship to provide unique and real time information to users. Thus they tend to give equal opportunities to the sites with high as well as low page rank[2]. If the authors have their Google authorship rating it helps the website for higher ranking. If the content of the author is really quality and innovative topic on the recent updates, then there will be fans for their name and this will also increase the site traffic.

Whenever an author works on an article it is obvious that they will expect good recognition. This recognition will also boost their interest. To make them feel comfort and to realize their recognition. Google authorship lays a better platform. The complete details of authors will be displayed along with their article. The author can also provide link in their bio details. This too helps us to boost the page ranking.

This can also be used for refined search. Users can easily search the articles written by individual author. Thus the authorship not only benefits author but also the users.

Have your Google authorship account

Attaining this authorship is also quite easy. Account need to be created in Google+. Once if the Google+ account is created and fill the all the details clearly as this increase your business strategy.

All the content which you make is to be linked to this Google+ account by using contributor. This process will greatly help in enhancing your business. Thus, you will get an additional opportunity to explore your site among huge crowd which results in seo guaranteed results. You need to wait patiently till the Google’s rich snippet tool verifying your account and displays your name and photo with the rating. Then you are enough to get more traffic.

Conclusion

Thus through the Google authorship we get traffic, credibility, and exposure. With this credit through Google authorship, your site will rank higher in the Google Page rank, which in turn helps you to Position higher in the Google page.

References:
1. Link your Google+ profile to the content you create
https://plus.google.com/authorship
2. Beyond PageRank: Graduating to actionable metrics | Thursday, June 30, 2011
http://googlewebmastercentral.blogspot.com/2011/06/beyond-pagerank-graduating-to.html
3. Authorship markup and web search | Tuesday, June 07, 2011
http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html

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Why Quality Content and Relevant Backlinks Still Matter

November 22, 2011
rad
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There has been a lot of stir surrounding Google’s latest Panda update. It has severely affected the rankings of some websites leaving them reeling from Google’s latest punches. But even with all these changes two strategies remain to be the pillars of any effective SEO campaign.

Writing high quality content and creating relevant backlinks are two of the most crucial SEO strategies that impact a website’s ranking in major search engines such as Google, Yahoo! and Bing. However, despite having a similar purpose, these two SEO strategies differ from each other and are worlds apart when it comes to execution.

Writing high quality content is a skill. It requires the ability to communicate effectively a particular idea or topic through the use of written words. It also necessitates adept knowledge when it comes to the rules of grammar and proper syntax.

On the other hand, creating relevant backlinks involves deep research and analysis regarding the Internet and the websites, directories and forums wherein one can create backlinks. Creating backlinks for your website requires adept marketing skills.

What is the advantage of writing high quality content?

Writing high quality content offers a lot of advantages. When you write high quality content on a particular subject, you start to establish your expertise in that field. The better your explanations, analysis and researches are, the more you’ll be perceived as an expert in the said subject.

Writing high quality content also helps in establishing your website as an authority site. Thus, search engines will most likely put you in a higher search ranking.

Compared to creating relevant backlinks, writing high quality content has a more lasting effect as it will also improve your writing, grammar and communication skills.

What is the advantage of creating relevant backlinks?

Creating relevant backlinks that point directly to your website is actually much easier compared to writing high quality content. For one, creating relevant backlinks doesn’t require that much research on a topic.

Quality backlinks usually consist of 3-4 sentences only as opposed to high quality content that has five or six paragraphs minimum. More so, some backlinks are simply summary of the article or the website being promoted.

Unlike high quality content, backlinks can be created not just in a single domain. Backlinks can be created in article directories like Ezine, Article Base, Article Alley, Article Blasts and Article Trader.

Social media sites like Facebook and the micro-blogging platform Twitter are also great places where bloggers and webmasters can create backlinks for their blogs and websites.

social media messages containing links to content
Image by marketingprofs.com

High quality content versus relevant backlinks

Writing high quality content and creating relevant backlinks are part of a good SEO strategy. Both techniques, if executed properly, can generate heavy amounts of traffic for your website.

When it comes to which one is better, the answer boils down to the old Internet adage that content is king. Creating relevant backlinks is important but high quality content is weighed heavier especially in today’s fast-changing Internet hemisphere.

Another argument for high quality content is that it can actually generate backlinks of its own. Obviously, readers and fellow bloggers will more likely to share, recommend and create backlinks to high quality content compared to junk and duplicate content.

This is a guest post by Suzzane Edwards. She is a financial advisor and currently works as a consultant for small businesses. When she’s not writing for Cash for Gold, she can be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities

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The Pitfalls of Guest Blogging for Webmasters

November 10, 2011
rad
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Guest blogging is often ultimately regarded as a controversial technique due to abuse by both bloggers and webmasters. Although many bloggers do take it seriously and many far-reaching relationships have been established thanks to the joy of guest blogging, it is widely known that a dark side also exists (as with pretty much anything). However, in most cases, we talk a lot about the pitfalls for bloggers without stopping to consider how these can also affect webmasters. Thankfully, this article does just that, as it outlines how the act of opening one’s blog to guest writers can often backfire.

The first thing that pops to mind is that guest blogging needs a hefty dose of moderation. Due to the number of people trying to build links en masse with absolutely no regard for the webmaster’s feelings, simply announcing that you are open to guest submissions and allowing posts to be automatically published to your blog is bound to lead to many people adding your blog to their automatic link building software. Unfortunately, automatic link building software is labeled as such for a reason, which means that any articles obtained through these will be of extremely poor quality.

Guest Post
Image by mollermarketing.com

As such, as the webmaster you will find yourself dedicating a lot of time to deleting garbage submissions that relentlessly advertise those high suspicious Viagra and pornographic websites. This may sound manageable for a little website but as the news get out among the black hat community that there is no screening process for a submission, you may suddenly find yourself inundated with guest posts that eventually turn your once cherish blog into an A-level link farm.

Of course, the act of moderating each post before publication can prevent this but as your blog becomes more important and thus more visited, you may find yourself dealing with unmanageable levels of spam submissions. Obviously, there are anti-spam functions to deal with these but spammers are also becoming cleverer, and the ease with which they can change IPs or submit spun versions of the same article 15 times within 10 sections is becoming absurd. Many blogs that used to accept guest authors and were great places to reach out to a new audience have had to shut down their guest blogging option for these simple reasons.

The problem of spam and garbage guest post submissions is still only the one (albeit the biggest) problem from the webmaster’s point of view. There are other pitfalls that most webmasters will need to learn to successfully navigate through once they start accepting guest articles. The first is that they will need to learn how to handle with people from different backgrounds. For example, you may find yourself getting submissions from people who are actually trying to make acceptable submissions but for whom English is not their first language.

Guest Blog
Image by inblurbs.com

Once this happens, you may feel like lashing out, especially after having to wade through two dozen of horrible guest posts on a single day. This would of course be quite unfair on the blogger who is only trying his best and is a far cry from the hordes of spammers you are usually dealing with, and something like this can tarnish your reputation with your existing audience. The bottom line is that once you open your blog to guest authors, you need to be able to cope with several situations that you have probably never encountered before.

Ashvin writes on behalf of the New Emerald Cove Hotel, a Seychelles private island hotel located in Praslin. To find out more, visit the Emerald Cove website at http://www.emerald.sc.

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How News Became Central to Content Marketing

November 7, 2011
rad
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Content marketing is one of the fastest-growing forms of online marketing, with more businesses than ever looking for a content strategy in order to give their website more authority with both the users and the search engines.

One of the biggest obstacles facing businesses looking for content, however, is what to write and how often. Sourcing a constant stream of content to publish on a website is more difficult than it sounds, with many writing a great deal of contention the first days and weeks before finding the ideas begin to run dry.
For this reason, news feeds have become more popular for businesses looking at content for their websites.

Content Marketing Cycle
Image by contentmarketinginstitute.com

With it being ever-changing, news provides exactly what marketers could want – authoritative and informed topics that are refreshed extremely regularly. Depending on the business, news stories could create any number of articles; from just a few to many scores each month.

News feeds also provide ways to link in to your website, giving readers an easy way through to the part of your business that deals with the same subject as the news story covers. By linking these “keywords” in the news story, users can read up about the topic, and then click through to the relevant part of your business page.
Not only this, news are highly regarded in the eyes of the search engines, provided that the written content is unique. Simply copying/pasting from news sites is not only plagiarism but publishing duplicate content, something the search engines deem as “spammy” and therefore punish the website with lower rankings as a result. By writing it in a different way, however; it is deemed unique and given more authority.

So content itself may be a struggle to come up with, but seeking a news feed will provide you with an endless, constantly updated stream of topics. This could allow you to publish content regularly to your website; endearing it to both the public and search engines alike.

content marketing usage by tactic
Image by marketingprofs.com
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Tips To Create Attention Grabbing Content

November 1, 2011
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Seth Godin famously quoted, “Attention is a bit like real estate in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.“
The key to build loyalty and brand around your website or blog is to create attention grabbing content, which can mesmerize the reader, and compel him to comeback for more. By creating such awesome content, you are basically trying to grab the attention of the visitor, which is so important in contemporary online marketing world. For best SEO promotion, it is mandatory that your website should have regular visitors and shoppers: the loyal customers.

Below are some key pointers which can assist any content creator to develop attention grabbing posts:

Is the content solving any particular problem:

Any content which can solve a particular problem of your visitors is good. In fact, being a webmaster and blogger, you should try to understand the common problems faced by your visitors, and produce content which solves them. Such type of content will definitely grab the attention of your targeted audience, and help your SEO promotion activities.

Is the content answering any question:

Be it any niche, there are always questions posted by searchers? You can find such common questions from famous Q&A portals such as Yahoo Answers, Quora and others. Based on those questions, you can formulate your content, thereby making it attention grabber.

Does your content present a unique angle:

The primary objective of creating unique content is not just unique words, but presenting a viewpoint under a different light. The content which is being produced for your website should be able to present a unique angle to an existing theory, thereby grabbing attention all over. Such content can also be a hit by virtue of social sharing and bookmarking.

Targeted content for targeted audience:

Before initiating any SEO related operation, the webmaster should always be clear about its targeted audience. Unless your content is targeted and to the point related to your niche audience, it can not be worthy of attention grabber. Creating targeted content for targeted audience is the key.

Does your content initiate discussions:

Initiating discussions and debate is the most effective way to create buzz and make news. The content should be able to prompt its readers to start debating and discussing. Once such content is produced which can prompt debates, then that content is attention grabber.

Author:
Go4Promotion, which is India’s top rated SEO promotion company specializes in creating such attention grabbing content for an effective SEO strategy. Get in touch with our SEO experts, and give a boost to your online marketing campaign. Log in to Go4Promotion.com now or just buy YouTube views and become a rock star.

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Radomir Basta

CEO and lead SEO strategist at @theFourDots and lecturer at Digital Marketing Institute. Co-founder of @Dibz_tool Huge tattoo fan. In love with growth hacking.

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