Obviously determined to preserve in their efforts to fight black-hat SEO and webspam only with black and white animals that are just cute and cuddly enough to not make the public’s opinion on the algorithms that they are mascots of even worse than it is, on the 24th of April in 2012, Google activated their new algorithm that was later to be officially named Penguin. As was the case with Panda, Google didn’t give the algorithm a name until it became possible that the public might come with a, not too flattering, name on their own. People were already starting to call the algorithm “Titanic”, when Google decided that they actually might be if they did their own branding, and made the name Penguin official.