The WordPress platform has many characteristics that make it excellent from a search engine optimization point of view. SEO is largely an endeavor that has to do with generating content and making it accessible to users and to the search engines to index. WordPress has its origins in the world of blogs, which are all about providing interesting information and sharing it among users. When you consider the fact that generating a great deal of content and linking to other content are two of the most important considerations in many SEO strategies, it’s easy to see why WordPress would be a natural choice for a content management system.