Rad Basta

CEO and lead SEO strategist at @theFourDots and lecturer at Digital Marketing Institute.
Co-founder of, and
Huge tattoo fan. In love with growth hacking.

 A Whirlwind Ride from 2012 to 2024


Hey there, SEO enthusiasts! Ready for a time-travel adventure through the wild world of SEO from 2012 to 2024? Buckle up! We’ve seen everything from algorithm acrobatics to AI antics. Let’s dive into this rollercoaster ride and see how our beloved SEO evolved, with a few chuckles along the way.

If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you weren’t already expecting this and gave up on the site in advance). Even if your site was penalized for having a multitude of harmful links pointing to it, recovering it may still be an option, but it may also be a resource and time sink that will ultimately result in failure. Knowing whether it is feasible to attempt recovery can be quite difficult, especially since people can get emotionally attached to their sites, but giving up on it can sometimes be the only reasonable option that you have left.

Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a website and expand its market. However, simply launching a website is not enough to conquer new markets. There’s more to be done here and a website needs to be supported with internet marketing efforts.

The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of Pinterest.

Pinterest has grown significantly in recent times and an April 2012 Experian report states that it is the third most popular social networking site in terms of the number of unique visitors. Another report shows that Pinterest is one of the leading referral sources for organic traffic, which is a good sign for high search rankings. Get on Pinterest now to take advantage.

With Google continually making changes to the layout of their first page of results and rolling out updates to punish low-quality pages, it has never been more essential to use every technique at your disposal to compete for a top spot. If you’re a website owner or SEO practitioner, then you know that’s it’s important to stay up-to-date with the latest developments, and that’s why today we’re going to go over how to roll-out an SEO for Video strategy that will help you rank highly and improve your traffic.

This year Google announced a number of improvements in their services and cemented their inviolable position in the technology world. The most important announcements on this year’s Google I/O conference were definitively launches of cloud computing platform GCE, Jelly Bean and Google Nexus 7. However, they didn’t forget to update their search technology as well.

Obviously determined to preserve in their efforts to fight black-hat SEO and webspam only with black and white animals that are just cute and cuddly enough to not make the public’s opinion on the algorithms that they are mascots of even worse than it is, on the 24th of April in 2012, Google activated their new algorithm that was later to be officially named Penguin. As was the case with Panda, Google didn’t give the algorithm a name until it became possible that the public might come with a, not too flattering, name on their own. People were already starting to call the algorithm “Titanic”, when Google decided that they actually might be if they did their own branding, and made the name Penguin official.

The WordPress platform has many characteristics that make it excellent from a search engine optimization point of view. SEO is largely an endeavor that has to do with generating content and making it accessible to users and to the search engines to index. WordPress has its origins in the world of blogs, which are all about providing interesting information and sharing it among users. When you consider the fact that generating a great deal of content and linking to other content are two of the most important considerations in many SEO strategies, it’s easy to see why WordPress would be a natural choice for a content management system.