Gaining quality backlinks for an e-commerce website might be a nightmare these days because no one likes to link a webpage that sells some products. But you could overcome this if your product page looks more than just for product!
The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of Pinterest.
Pinterest has grown significantly in recent times and an April 2012 Experian report states that it is the third most popular social networking site in terms of the number of unique visitors. Another report shows that Pinterest is one of the leading referral sources for organic traffic, which is a good sign for high search rankings. Get on Pinterest now to take advantage.
The WordPress platform has many characteristics that make it excellent from a search engine optimization point of view. SEO is largely an endeavor that has to do with generating content and making it accessible to users and to the search engines to index. WordPress has its origins in the world of blogs, which are all about providing interesting information and sharing it among users. When you consider the fact that generating a great deal of content and linking to other content are two of the most important considerations in many SEO strategies, it’s easy to see why WordPress would be a natural choice for a content management system.
Many people are interested in making and publishing articles to popularize their sites and to attain more traffic. Google authorship[1] is great for better recognition and higher CTR for such people. The following discussion will exhibit the credits in using Google authorship[2].
Utilization of authorship in SEO
While considering the search engine results, it is quite obvious that users tend to access the sites which come at the top. What Google says in respective to these results is they need to produce some additional supports to their users in case of any data retrieval. They never want to pay way for any attempts which affect the reliability of their users. Thus, to retrieve any effectual data this authorship can be utilized.
Usage in Authorship in site traffic
It is really a good opportunity for websites which are full of useful information but with low ranking. Even if they were unable to reach more users through their websites, they can make use of Google authorship to provide unique and real time information to users. Thus they tend to give equal opportunities to the sites with high as well as low page rank[2]. If the authors have their Google authorship rating it helps the website for higher ranking. If the content of the author is really quality and innovative topic on the recent updates, then there will be fans for their name and this will also increase the site traffic.
Whenever an author works on an article it is obvious that they will expect good recognition. This recognition will also boost their interest. To make them feel comfort and to realize their recognition. Google authorship lays a better platform. The complete details of authors will be displayed along with their article. The author can also provide link in their bio details. This too helps us to boost the page ranking.
This can also be used for refined search. Users can easily search the articles written by individual author. Thus the authorship not only benefits author but also the users.
Have your Google authorship account
Attaining this authorship is also quite easy. Account need to be created in Google+. Once if the Google+ account is created and fill the all the details clearly as this increase your business strategy.
All the content which you make is to be linked to this Google+ account by using contributor. This process will greatly help in enhancing your business. Thus, you will get an additional opportunity to explore your site among huge crowd which results in seo guaranteed results. You need to wait patiently till the Google’s rich snippet tool verifying your account and displays your name and photo with the rating. Then you are enough to get more traffic.
Conclusion
Thus through the Google authorship we get traffic, credibility, and exposure. With this credit through Google authorship, your site will rank higher in the Google Page rank, which in turn helps you to Position higher in the Google page.
References:
1. Link your Google+ profile to the content you create
https://plus.google.com/authorship
2. Beyond PageRank: Graduating to actionable metrics | Thursday, June 30, 2011
http://googlewebmastercentral.blogspot.com/2011/06/beyond-pagerank-graduating-to.html
3. Authorship markup and web search | Tuesday, June 07, 2011
http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html
Optimizing your site is something you should be constantly working on. Read this article to find out how to keep your SEO campaign up-to-date.
Some of your keywords might not remain popular. That’s the tough truth. As your online business grows, people will become more familiar with your products and perhaps use more specific keywords. Your brand could even become a strong keyword if you are able to develop a good branding strategy. Keep checking search volumes on Google Ad Words and other similar tools and use a good analytical plug-in to find out how people found your site. You should also monitor how your website ranks on different search engines for specific keywords to make sure your SEO campaign is efficient. There are quite a few websites with great rankings tools or options, like Raven Tools or toolbox at SEOmoz. Both of these tools are pretty pricy but definitely worth evey penny when it comes to tracking your SEO campaign.
Keep your site well organized as you add more content. You should create an archive for your old articles and organize them by themes instead of in a chronological manner. Avoid changing the URLs of your pages in case there are backlinks that are still active and popular. If certain links are still bringing a lot of traffic to pages that are no longer relevant to your campaign, you should make a few changes to these pages. Add links to newer pages or use a 301 redirections to take this traffic to a new page.
Your old backlinks could still be useful, even if they are no longer attracting any traffic. Create a new level of back-links to direct traffic to the pages where there are prominent links to your content. For instance, if you posted a lot of links to your content on message boards, you should look for similar discussions on different message boards and post a link to the old discussion where you answered with a link to your content. If bloggers or webmasters have written articles containing links to your content, you should help them get this content featured in online magazines or on popular sites.
Stay up-to-date with the sites and blogs your target audience visits. You need to get links from the most popular sites and perhaps join new social networks. Consumer surveys are a good way to stay current with trends, but you could also join message boards or keep track of what your customers share on social networks. Look for ways to integrate new trends into your campaign and do not hesitate to try new things. Pay attention to what your competitors are doing and expect them to copy you if you find a successful technique. Select your keywords smartly and get back-links on new popular sites before they do. If you find that the competition for a certain keyword is too strong, focus on another aspect of your campaign to get ahead of your competitors by reaching out to a niche they are not aware of yet.
Apply these tips and take the time to do some lite research on a regular basis. Do not hesitate to try new SEO techniques and reach out to new niches: this is how you will keep your online business going.
There has been a lot of stir surrounding Google’s latest Panda update. It has severely affected the rankings of some websites leaving them reeling from Google’s latest punches. But even with all these changes two strategies remain to be the pillars of any effective SEO campaign.
Writing high quality content and creating relevant backlinks are two of the most crucial SEO strategies that impact a website’s ranking in major search engines such as Google, Yahoo! and Bing. However, despite having a similar purpose, these two SEO strategies differ from each other and are worlds apart when it comes to execution.
Writing high quality content is a skill. It requires the ability to communicate effectively a particular idea or topic through the use of written words. It also necessitates adept knowledge when it comes to the rules of grammar and proper syntax.
On the other hand, creating relevant backlinks involves deep research and analysis regarding the Internet and the websites, directories and forums wherein one can create backlinks. Creating backlinks for your website requires adept marketing skills.
What is the advantage of writing high quality content?
Writing high quality content offers a lot of advantages. When you write high quality content on a particular subject, you start to establish your expertise in that field. The better your explanations, analysis and researches are, the more you’ll be perceived as an expert in the said subject.
Writing high quality content also helps in establishing your website as an authority site. Thus, search engines will most likely put you in a higher search ranking.
Compared to creating relevant backlinks, writing high quality content has a more lasting effect as it will also improve your writing, grammar and communication skills.
What is the advantage of creating relevant backlinks?
Creating relevant backlinks that point directly to your website is actually much easier compared to writing high quality content. For one, creating relevant backlinks doesn’t require that much research on a topic.
Quality backlinks usually consist of 3-4 sentences only as opposed to high quality content that has five or six paragraphs minimum. More so, some backlinks are simply summary of the article or the website being promoted.
Unlike high quality content, backlinks can be created not just in a single domain. Backlinks can be created in article directories like Ezine, Article Base, Article Alley, Article Blasts and Article Trader.
Social media sites like Facebook and the micro-blogging platform Twitter are also great places where bloggers and webmasters can create backlinks for their blogs and websites.
High quality content versus relevant backlinks
Writing high quality content and creating relevant backlinks are part of a good SEO strategy. Both techniques, if executed properly, can generate heavy amounts of traffic for your website.
When it comes to which one is better, the answer boils down to the old Internet adage that content is king. Creating relevant backlinks is important but high quality content is weighed heavier especially in today’s fast-changing Internet hemisphere.
Another argument for high quality content is that it can actually generate backlinks of its own. Obviously, readers and fellow bloggers will more likely to share, recommend and create backlinks to high quality content compared to junk and duplicate content.
This is a guest post by Suzzane Edwards. She is a financial advisor and currently works as a consultant for small businesses. When she’s not writing for Cash for Gold, she can be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities
Seth Godin famously quoted, “Attention is a bit like real estate in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.“
The key to build loyalty and brand around your website or blog is to create attention grabbing content, which can mesmerize the reader, and compel him to comeback for more. By creating such awesome content, you are basically trying to grab the attention of the visitor, which is so important in contemporary online marketing world. For best SEO promotion, it is mandatory that your website should have regular visitors and shoppers: the loyal customers.
Below are some key pointers which can assist any content creator to develop attention grabbing posts:
Is the content solving any particular problem:
Any content which can solve a particular problem of your visitors is good. In fact, being a webmaster and blogger, you should try to understand the common problems faced by your visitors, and produce content which solves them. Such type of content will definitely grab the attention of your targeted audience, and help your SEO promotion activities.
Is the content answering any question:
Be it any niche, there are always questions posted by searchers? You can find such common questions from famous Q&A portals such as Yahoo Answers, Quora and others. Based on those questions, you can formulate your content, thereby making it attention grabber.
Does your content present a unique angle:
The primary objective of creating unique content is not just unique words, but presenting a viewpoint under a different light. The content which is being produced for your website should be able to present a unique angle to an existing theory, thereby grabbing attention all over. Such content can also be a hit by virtue of social sharing and bookmarking.
Targeted content for targeted audience:
Before initiating any SEO related operation, the webmaster should always be clear about its targeted audience. Unless your content is targeted and to the point related to your niche audience, it can not be worthy of attention grabber. Creating targeted content for targeted audience is the key.
Does your content initiate discussions:
Initiating discussions and debate is the most effective way to create buzz and make news. The content should be able to prompt its readers to start debating and discussing. Once such content is produced which can prompt debates, then that content is attention grabber.
Author:
Go4Promotion, which is India’s top rated SEO promotion company specializes in creating such attention grabbing content for an effective SEO strategy. Get in touch with our SEO experts, and give a boost to your online marketing campaign. Log in to Go4Promotion.com now or just buy YouTube views and become a rock star.
You do not have to be an SEO expert to know the basics of link building. There are some quick ways that you can build up your reputation and get quality links at the same time. As I am sure most of you all ready know, you are going to need a decent amount of backlinks from reputable sites. There is no doubt that is going to be one of the major contributing factors as to how your site ranks on Google and other major search engines. Below, you will find some of the white-hat methods that I like to use in order to build up a solid link base.
Link Baiting
This is always going to be one of my favorites, simply because it is the easiest for me to deal with. You are basically putting stuff up on your site that is going to be worth linking to by visitors. That way the links build themselves. You can use free stuff, tutorials, awesome articles, charts/graphs, videos, and many other content choices as link bait. The general rule of thumb is that you have to look at it from the perspective of the visitor. What makes your site worth linking to? Would you link to it? Once you are able to answer those without a doubt, you have yourself some link bait.
Guest Posting
Another great way to ensure that you are getting backlinks is to find blogs that are related to your niche to guest post content to. A lot of these sites will allow you to link back to your site in the post. This is an excellent way to get that anchor text that you have been looking for. Keep in mind though, the article should be unique and of the highest quality if you want someone else to publish it on their blog. This article is also going to be coupled with you by visitors to the site it is on. So, if they see that you are informative and helpful, they will have no problem coming over to your site.
Directories
A lot of people still think that directories are not going to help you move up the rankings. But, the truth of the matter is that there are still a lot of directories out there that pass along some link juice. The best way to spot a directory to submit to is by analyzing them before you submit. Do they have search engine friendly links? Are they a site you should be associated with? If you have any doubt about submitting, simply don’t submit and move on to another one.
Article Submission
One other way to get backlinks to your site is to post informative articles on article sites. Just make sure that like the directories you are sticking to the reputable ones as well. Ezine, Squidoo, etc. These are great ways to get a quick link back to your site within your article and get the anchor text that you want. Just make sure that each article you submit to each site is unique and informative. That way you give the search engines no reason not to like it.
I realize that these seem like simple tips to most of you, but if people stuck to the basics more they would do a lot better on the search rankings. If you knock all 4 of these things out of the park you are going to be able to see a lot of success with your SEO as long as you stick with it.
Since the invention of all the search engines like Google, Yahoo, MSN and some others, the effectiveness and usefulness of search engine optimization has always been over-emphasized. But most people who are new in the website designing field wonder whether or not it is really something that must be concerned in order to achieve something big. Every webmaster’s dream is to rank their websites higher in search engines so that the highest number of people can visit their site and sign up with them. SEO certainly helps and any website that employs it will certainly stand out in the crowd. You must keep on developing your knowledge on SEO so that you can boost the search engine rank of your website and also your profitability.
On-page SEO tactics that can guarantee a big difference to your website rank
Though we all know this but on-page SEO is the only thing that we can control ourselves and these are some of the factors that you can do without having to rely on the other external factors. Have a look at some of them.
- Use killer content: It takes just a few minutes to set up a new website and fill it up with content that is stolen from other websites and using all the other bad stuff. This may fulfill your dream of creating a website but will not ultimately help you in the long run as there will be very few visitors to your website. Always remember that the timeless pillar of your website is always your content and this is the reason why you need to provide killer content to your website. Hire a content writer who specializes in writing unique content for websites. Keep it fresh as this is the key to a higher rank.
- Perfect usage of keywords: When it comes to making the most of SEO, you must remember that you write for search engines. Though this is the truth but you must always make sure that you write first for your readers and then for grabbing a better search engine ranking. There are some particular ways in which you should use your keywords. Try using the keyword in the title of the article, in the other title tags, within the first 50-100 words of the article and also within the images used in the website. Don’t forget to make a proper research of the keywords before using them.
- A catchy title: The content and the keywords are on one side and the title is on an entirely different side as it is too important for grabbing a good search engine ranking. Use catchy titles, headlines that grab the attention of the visitors and make it as unique as possible. Try to use the keyword in the title too as the visitors will sooner be directed to your website in this way.
- Appropriate links: If you link to other websites, this will not only show your appreciation for others but also will enhance the form of sharing what others say. The positive effects of using links always outweigh the negative ones. However, make sure that the outbound links are to trusted resources and not to “bad neighborhood”.
Therefore, if you’re interested in securing a higher search engine rank, ensure that you’ve used the above mentioned SEO techniques. Boost your profitability and your returns.
- This is the guest post from Jack Hudson from StudentLoansCompany.info
Featured image by nevermoresearch.com
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This is the perfect topic for starting a young and possibly successful SEO blog. I will go over all of the steps of the process you need to pay attention to if you want a successful SEO campaign.
1. Keyword research
This is probably the most important step of the process since if you mess this up, you’ll have a hard time fixing it later in the game.
Basically, if your website has been active for some time and if you have created your Google Webmaster Tools and Google Analytic accounts you’ll have some data to work with.
First, check the GWT (Google Webmaster Tools) for all keywords and phrases that get you to show up in search queries and then cross-reffence them with the GA data. Find the crossover between the easiest and the most rewarding keywords and analyze them by checking competition, manually and by using Google Keyword Tool (it lacks precision but it will do the job). Test both options there, your newly found keywords and your website URL (for all the suggestions Google might give). Just make sure to set your geo location and language correctly. When you’ve picked your targeted keywords it’s time for the next phase.
2. On-site Optimization
When you have your keywords, the most important thing (as far as I’m concerned at least) is to properly optimize your website for them (and for the best user experience as well).
Simply, you need to do everything that Google and the other SE suggest:
make your website faster (good starting point is checking your website in GTmetrix), make it highly visible for mentioned keywords. Forget meta keywords and stuffing your meta description with keywords, that will just dissuade visitors from clicking on your listing in the SERP. Pay attention to the use of your page title and H tags. Optimize content for your keywords, pick inner pages for specific keywords, but avoid keyword stuffing (you can use one neat tool on WeSEOAnalytic).
Build your inner link structure, let the link juice flow trough your website. Use canonical tag to avoid any content duplication and “noindex, follow” command for a finer tuning of your content.
Keep checking your website in the SERP for any URLs that might have been mistakenly indexed by Google by using a simple command: site:yourURL in the Google search box. You can fix that with the new addition to the Google Webmaster Tools called “Remove URL”, under “Crawler access” tab.
That’s the way you wanna roll. On-site is far to complex to be fully explained in one article so I will get back to that in some of the next ones. Also, make sure you avoid duplication of page Titles and Descriptions. We are all creative enough to make something up for every page.
3. Off-site Optimisation
Off-site optimization or, how many like to call it, LINK BUILDING is highly important for whole SEO. Unfortunately, it’s so much more then plain (and it’s even not that plain) link building.
Word alone (optimization) is telling us that you already have something to optimize or work with. Let’s be optimistic and suppose that you already have a website that has been up and running for some time. Let’s also suppose that you’ve spent that time acquiring some links, in organic way or you just built them yourself. Now you have a new set of phrases, and you have your old links pointing to your website with wrong anchors…. Yeah, you’re getting the point. If it was you who built them, just use your previous contacts and ask them to change the anchors to your new targets. Use your old accounts to fix the links you created manually and also use Google Alerts to check for possible mentions of your website’s name/brand without a link, so you can contact the people mentioning you and ask them to add a link to it.
There are numerous ways of building quality links and this article would become boring quite fast if I started to mention them all, so I’ll list just a few of them:
- guest blogging
- sponsoring
- quality directory entries
- quality profile links
- plain old asking for a link
- etc.
Try to keep the link income steady to avoid drawing any kind of bad attention from the Google’s Webspam Team. Build some noFollow links, just to get your backlink portfolio a bit of that natural look. Don’t be insane and buy like 10.000 bad links for a bit of cash and then just lay back and enjoy your rankings. They will last about 3 weeks and then your website will be doomed to Google Hell.
4. Soc.Media promotion
For a quicker indexation or reindexation you can use another addition to the Google Webmaster Tools called “Fetch as Googlebot”, but I prefer the old way of social sharing (twitting, liking, +1) to draw attention of the crawlers. Search engines also like the content that is loved, shared and similar, so they tend to give better rankings to websites that have this kind of content. Soc.Medias are at your disposal, you just need to tame them.
Enough for the first article but stay tuned, there will be some fresh articles from my friends and colleagues and maybe some guest posts soon.