How to Choose an SEO Service for your Website

A common misconception amongst businesses is the belief that anyone can perform SEO (search engine optimisation). Of course, injecting popular keywords into your content and linking your pages to appropriate pages will help to raise your rankings; however there is more to SEO than managing the visibility of your content.

There are other elements to take into consideration such as: competition (the more websites competing for one keyword, the harder it will be for you to rank for it) and reputation (top SEO services post relevant articles across directories and appropriate sites, to increase your links and more importantly build up your reputation).

For this reason, we strongly recommend employing the services of an SEO team.

They can help you to ascertain what are the best words to target on your website; manage your content and more importantly help to increase traffic/conversions to your website.

But where do you start?

You want your website to do well, so it only makes sense that you want to employ the best SEO team. And the easiest way we have found to narrow this list, is implementing the following tactics.

  1. Where do they rank?It makes sense that as an SEO company, they should rank well.

    Yes, you could argue that there is a lot of competition in this field, meaning a team on page 1 of Google may only be slightly better than one on page 4, and yes, a quality SEO team that is part of a digital design agency may not rank as high as others as their site is targeting other design related phrases. However, the higher they rank for phrases such as ‘SEO services’ or ‘Digital Design Agency’, the more confident you can be that they can offer your website similar results.

    So do a search, see how well they rank on search engines and then compare their fees, so you can pick the best company for you.

  2. Have they got certificates?A good thing to look for when comparing SEO companies is whether they have got ‘SEO certification’. These certifications are designed to prove the ability of an SEO team as their skills have been evaluated.

    So when you are looking at different SEO teams, look to see if they have been granted these certifications. Find one on their website and you can feel confident that they meet the standard.

Now, these are just 2 of the many tricks you can use to help you find the best SEO companies in the field. And we think you’ll agree that they will certainly make a difference when helping you to narrow down your list.

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However, if you are struggling we suggest doing the following:

  • What is their portfolio of work? What other websites are they working on? How are these websites ranking? Ask for data/references and check to see if they have managed a website in your industry niche before.
  • Ask for references. If possible try speaking to previous clients to see what they are like to work with; the results they have produced and how their websites are doing now.
  • What services do they offer? A SEO team that forms part of a digital design agency may not rank as high in Google as independent SEO companies (as they will be targeting a larger range of keywords); however they may be able to offer you a range of other services i.e. web design, email marketing, content etc that can prove beneficial to your business in other ways.
  • What tactics do they plan to use on your website? Alongside their quote, get them to put together a proposal containing their research, statistics and predicted projections. Essentially get them to outline exactly what they believe they can do for your business.

Finding a quality SEO team is within your research, so try implementing the tips above and make your search even easier.

This article was written by the web design agency, Soula Ltd

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