A common misconception amongst businesses is the belief that anyone can perform SEO (search engine optimisation). Of course, injecting popular keywords into your content and linking your pages to appropriate pages will help to raise your rankings;
So many website owners believe Search Engine Optimization is magical, at least that is how they act when the topic of SEO comes up.
There is a big debate as to whether good website design and layout can really help search engine optimisation, with many branding it as a trick to convince businesses to get a new website.
There has been a lot of stir surrounding Google’s latest Panda update. It has severely affected the rankings of some websites leaving them reeling from Google’s latest punches.
We generally miss lots of traffic related data. These data are extremely important for us because they help us to analyse the various aspects of viewers’ activity.
Guest blogging is often ultimately regarded as a controversial technique due to abuse by both bloggers and webmasters. Although many bloggers do take it seriously and many far-reaching relationships have been established thanks to the joy of guest blogging, it is widely known that a dark side also exists (as with pretty much anything).
B2b email marketing is arguably the most cost-effective platform to share news about your products with other companies in your industry.
Content marketing is one of the fastest-growing forms of online marketing, with more businesses than ever looking for a content strategy in order to give their website more authority with both the users and the search engines.
Seth Godin famously quoted, “Attention is a bit like real estate in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.“
Optimizing your website to rank well in Google’s organic search results has always been a cat and mouse game. Marketers attempt to game the system, and eventually Google pushes back by updating their ranking algorithms to reset the clock.