Keyword research

On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com)
This sentence written by one of the most respectable SEO’s in the industry Mr.Rand Fishkin generated big quakes in the SEO world.
Now, you’re asking why? You think, it’s just SSL protocol, some people used it before this move by Google. You’re partially right, but just partially.

Main idea behind this (at least according to Google) is to provide enhanced privacy to Google users, not showing their searches and so on.
“Less important” change after this update will be that the average webmaster (me including) will not be able to see some of the keyword data anymore (cause it’s considered an intrusion into user privacy, right?). Yeah… not so much.

However, Google in his all-knowing wisdom decided that the user privacy has a price (isn’t that always the case) and with simple adwords account you can still see all the data that you could before this so called “datapocalypse“. Yeah, just give Google a “few bucks” for ads and voila, everything you need for your deep keywords analysis is available.

Now, this move from Google triggered very negative reactions from the SEO community all over the world. Webmasters are complaining that they now have crippled data with those “Not Provided” keywords that can’t give them accurate data for their deep keyword researches and modifications. Of course, this will not influence all of your organic data. Google estimates that only 10% of all keyword referral traffic will be “Not Provided”.

Now, there is another side to the coin, something that just a small number of webmasters thought about. This update doesn’t have to be that bad actually.

If we consider what the phrase “signed-in users” exactly means, we can see that in this case it stands for the person with customized SERP to match his or her search history and social activities. To explain further, by removing those results that are “polluted” by mentioned influences and Soc.Media variables (how many social media accounts are linked, how engaged with social-search their connections are, etc.) Google is giving us only relevant, clean keyphrases that are served directly from its main algorithm. And that’s the stuff you want to optimize for, since 90% of visitors will still find you in that manner.
What more can you need for you precise analysis, research and site wide alterations?!

This, of course, this is just my personal opinion, and I would love to hear what you have to say about this turmoil, positive or negative, so ladies and gentlemen, comments are all yours.

You don’t have to rely on statistics to see that the online business industry is booming. Millions of domains are registered everyday. Today just an ordinary person can build multiple websites on his own. There are definitely large profits from owning a websites but it all depends on the traffic. The big question is, do all websites get decent traffic? No! Some are actually struggling to gain visitors (and profit).

The first thing to consider is the source of the traffic. Organic searches can drive huge amounts of traffic depending on how you optimize your webpage. And the simplest and easiest to do is to focus on keyword-rich content. And when we say keyword-rich, it means that the article has a centralized idea, quality and well written content. Following that basic rule of the quality content helps you creating a SEO-friendly content.

Good SEO-friendly content is what brings visitors to your website, and each of those one time visitors might become a long term reader or user of your services, thus bringing you increased revenue. It’s important to remember that these visitors didn’t just stumble upon your site accidentally, they searched for keywords related to your business.

How is search engine optimization related to your keywords?

KeywordsThe main ingredient to generate targeted web traffic through SEO is usually the keywords. They are highly optimized in site title, meta tags, categories and description. But most of all, in the content. When individuals search online, they rely on keywords. Some keywords are certainly more often utilized than others. If you realize which keywords are widely-used more often, you can incorporate them in your web content without sacrificing the quality. Remember that your goal is not to link bait but to provide helpful information to your readers. While link baiting could work, it has drawback to your site performance and authority.

Once you identify the keyword to work on, start publishing articles. Distribute your keywords and keyword phrases equally and reasonably on your content material. Ensure your keyword density doesn’t go beyond 3 – 5% of the total number of words. If this is done properly, search engine spiders or bots will crawl your webpage and index the new SEO-friendly article content for a better web site ranking.

The good thing about being indexed right away is that your new content might appear in search thumbnails. Whenever people browse the web, and enter the keyword located in your content, the link of the source and part of that content are shown together with other search results. As online users click on your site which is displayed among the others ranked for that keyword you gain one unique visitor that might be interested in your site or products and services offered. Therefore, keywords can really improve the overall visibility of your webpage.

Try to play around with your keywords. Keyword phrases (long tail keywords) may be derived from keywords. They improve site rankings and thus attract more visitors to your site. The higher the traffic, the higher will your sales conversions be provided that the bounce rate is not too high. After all, with quality content you can be sure of longer page views.

You can use Google Adwords to acquire keyword-related information and analyze the keyword competition. We know that Google is the top search engine so you can just as well work with them. Plus, Google Panda has consistent updates which may hit your site if you are not up to their standards. There are also a lot of SEO online tools that you can take advantage of. They can help you with important keyword search and analysis.

Guest Post by:
Liz D. has been blogging since 2005 and started her personal SEO campaign just recently with positive results. Her Make More Money Online website is currently on the first page of Google search for the keyword “make more money” and she is currently optimizing more sites. Top Keywords for SEO is just one of them and it is doing pretty well.

This is the perfect topic for starting a young and possibly successful SEO blog. I will go over all of the steps of the process you need to pay attention to if you want a successful SEO campaign.

1. Keyword research

This is probably the most important step of the process since if you mess this up, you’ll have a hard time fixing it later in the game.
Basically, if your website has been active for some time and if you have created your Google Webmaster Tools and Google Analytic accounts you’ll have some data to work with.

First, check the GWT (Google Webmaster Tools) for all keywords and phrases that get you to show up in search queries and then cross-reffence them with the GA data. Find the crossover between the easiest and the most rewarding keywords and analyze them by checking competition, manually and by using Google Keyword Tool (it lacks precision but it will do the job). Test both options there, your newly found keywords and your website URL (for all the suggestions Google might give). Just make sure to set your geo location and language correctly. When you’ve picked your targeted keywords it’s time for the next phase.

2. On-site Optimization

On-Site Optimization
Image by web-marketing-toronto.com

When you have your keywords, the most important thing (as far as I’m concerned at least) is to properly optimize your website for them (and for the best user experience as well).

Simply, you need to do everything that Google and the other SE suggest:
make your website faster (good starting point is checking your website in GTmetrix), make it highly visible for mentioned keywords. Forget meta keywords and stuffing your meta description with keywords, that will just dissuade visitors from clicking on your listing in the SERP. Pay attention to the use of your page title and H tags. Optimize content for your keywords, pick inner pages for specific keywords, but avoid keyword stuffing (you can use one neat tool on WeSEOAnalytic).
Build your inner link structure, let the link juice flow trough your website. Use canonical tag to avoid any content duplication and “noindex, follow” command for a finer tuning of your content.
Keep checking your website in the SERP for any URLs that might have been mistakenly indexed by Google by using a simple command: site:yourURL in the Google search box. You can fix that with the new addition to the Google Webmaster Tools called “Remove URL”, under “Crawler access” tab.

That’s the way you wanna roll. On-site is far to complex to be fully explained in one article so I will get back to that in some of the next ones. Also, make sure you avoid duplication of page Titles and Descriptions. We are all creative enough to make something up for every page.

3. Off-site Optimisation

Link building tips and tricks
Image by rylanclayne.com

Off-site optimization or, how many like to call it, LINK BUILDING is highly important for whole SEO. Unfortunately, it’s so much more then plain (and it’s even not that plain) link building.
Word alone (optimization) is telling us that you already have something to optimize or work with. Let’s be optimistic and suppose that you already have a website that has been up and running for some time. Let’s also suppose that you’ve spent that time acquiring some links, in organic way or you just built them yourself. Now you have a new set of phrases, and you have your old links pointing to your website with wrong anchors…. Yeah, you’re getting the point. If it was you who built them, just use your previous contacts and ask them to change the anchors to your new targets. Use your old accounts to fix the links you created manually and also use Google Alerts to check for possible mentions of your website’s name/brand without a link, so you can contact the people mentioning you and ask them to add a link to it.

There are numerous ways of building quality links and this article would become boring quite fast if I started to mention them all, so I’ll list just a few of them:

  • guest blogging
  • sponsoring
  • quality directory entries
  • quality profile links
  • plain old asking for a link
  • etc.

Try to keep the link income steady to avoid drawing any kind of bad attention from the Google’s Webspam Team. Build some noFollow links, just to get your backlink portfolio a bit of that natural look. Don’t be insane and buy like 10.000 bad links for a bit of cash and then just lay back and enjoy your rankings. They will last about 3 weeks and then your website will be doomed to Google Hell.

4. Soc.Media promotion

Soc.Media Promotion
Image by talkofthetownworkshop.com

For a quicker indexation or reindexation you can use another addition to the Google Webmaster Tools called “Fetch as Googlebot”, but I prefer the old way of social sharing (twitting, liking, +1) to draw attention of the crawlers. Search engines also like the content that is loved, shared and similar, so they tend to give better rankings to websites that have this kind of content. Soc.Medias are at your disposal, you just need to tame them.

Enough for the first article but stay tuned, there will be some fresh articles from my friends and colleagues and maybe some guest posts soon.