traffic analysis

SEO’s place in Internet marketing is firmly entrenched. No internet marketing campaign begins without a discussion about the SEO strategy. A few years back, SEO work comprised just a small percent of an Internet marketer’s job. Today, situation is much more different. This isn’t surprising considering the fact that there are more than 3 billion online searches every day[1] and that’s almost double comparing with 2011. People use search engines to find more about the products and services that they need and research shows that they more or less view only the first page of a search engine’s results. This has lead to a high page rank being the holy grail of Internet marketing.

the growth of search in 2012
Image by hubspot.com

Research has proved that most users review only the top 3-5 results returned by a search term. Search engine technology has advanced to the point that in most cases, the top 3 results offer exactly what the user is looking for. This means that good results that show up in the 2nd page of results are usually ignored and never get much web traffic. Research has also shown that people are now used to filtering out the paid search results[2] because of the distinctive colored box they appear in. Thus it is the challenge of every Internet marketer to reach the top of the rankings organically, preferably by using white hat optimization techniques.

In the early days of the widespread use of the Internet, it was easy for businesses to perform SEO for their websites on their own. Now SEO is a field all unto itself. The changes that happen in this industry are rapid and are directed by the search provider’s advances to combat spam in results. The work that is required is phenomenal and in most cases requires a team of people with specialized skill sets to achieve the targets set.

seo in internet marketing
Image by searchengineland.com

Further, these days SEO efforts are heavily affected by social signals. Social signals include retweets, Facebook likes and shares, reposts and other social networking site actions. Sending out the right image while online is often a full time task in itself. Businesses cannot afford to ignore this aspect as both positive and negative attention impact SEO efforts significantly. The prevalence of buttons on every site that lets you ‘Like’, ‘Share’, ‘Tweet’, ‘StumbleUpon’ or +1 the content lets search engines know what an actual human thinks about the content rather than taking only the opinion of a bot/crawler.

A few years back, search engine rankings did not take location into consideration. The first result for a keyword search would remain the same irrespective of the location the search originated from. Today, all search providers have in effect walled off the search results to pertain to a particular country by introducing country specific domains. Further, users who have location tracking services enabled get results that are localized and tailored to their needs. In this scenario, SEO efforts become a balancing act. Internet marketers need to optimize the websites after getting a clear understanding of the business local and international reach. This will have an impact on the relevant traffic the website receives. There are definitely more things on an Internet marketer’s plate to care of today but the SEO still constitute a lion share of his efforts.

Article written by Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. Click here for more info about Globalx.

1. The State of SEO and Internet Marketing in 2012 – Aug 20, 2012
2. Banner blindness – Wikipedia

We generally miss lots of traffic related data. These data are extremely important for us because they help us to analyse the various aspects of viewers’ activity. Once these data are analysed, they can be extremely helpful in planning our online promotion strategies.
Many of the site owners use Google Analytics for analysing traffic behavior. However, many information/data still remain unexplored. By not collecting or exploring traffic related data of a site, the site owners are really leaving huge amount of opportunities. Once you collect these data and analyse them, you can chalk out a better online marketing plan, reach more users and monetise the unexplored traffic.

Many SEO services are helping site owners with these advanced traffic data services so that a comprehensive plan can be chalked out to get more targeted traffic and business. With more data and information you can get better insight and deeper engagement. 5 types of actionable data are given below that can leverage your site’s performance:

1. PollDaddy

It is a site that provides you with quantitative survey solution. This is a paid service, but the charges are less and affordable. In the business world, PollDaddy is considered as one of the most talked about site. It provides you with one-off polls along with survey data. Now, a question may arise that if it provides polling solutions then why not get the same service free of cost from other free polling sites? PollDaddy is not a polling site only. It gives much more information to its customers and some of these survey data include:

  • Report generation
  • Exporting of data
  • Management of Twitter polls

If you opt for its free version then you will get limited survey solution, amounting to 100 responses per month. In case of the Pro version, i.e. the paid version, the price of the service is less than $20 per month.

2. Urtak

This site is a relatively new one. Urtak conducts collaborative polls. It helps bloggers and site owners to know precisely what a community is thinking on a certain topic. Urtak can be placed on a website as a widget. This site is not same as any other polling site because Urtak.com allows its users to frame and place polling questions at the site. Thus, a blogger or website owner can get more customised data on issues concerning its own business.

3. Formspring

Target Audience Analysis

Formspring allows anyone to ask questions publicly. This site is a new one in the block and is online for the last 6 months only. However, its popularity is expanding at a rapid pace, which in one word can be regarded as explosive. Within this short span of time, it has recorded a whooping 50 million visitors per month. The most interesting aspect of this site is that it caters to all types of business verticals and topics (musicians, high school kids, rabbis, bloggers, etc.). Now, businesses, celebrities, bloggers or site owners can know for sure what their users, followers or fans want to know about them or their products/services. Formspring gives enhanced interactivity with friends, followers, fans and users and consequently better insight in the business demand, eliminating the guess work.

4. UserVoice

UserVoice is a unique and fast feedback delivery concept. You can now place a feedback form in your blog or site by cutting and pasting the UserVoice script. Installation of this feedback forum allows users of a site or blog to give their suggestions/ideas and also vote on various features that are needed to be included in the design and content. Free as well as paid options are available.

5. Hunch

It not only provides its users with advanced recommendation engine but also provides psycho-graphic and demographic data. A business or blogger or website owner can know about the needs and thinking pattern over a certain spectrum. You can get census data as well as cross blog comparisons from Hunch.com.

About Author: Derick Branson is an experienced writer, SEO analyst, web design expert and online marketer. He has amassed a total experience of more than 10 years. Derick has worked for many leading online marketing companies. Read his articles to know more about SEO services, social media marketing and web designing.

Target Audience Graph