Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a website and expand its market. However, simply launching a website is not enough to conquer new markets. There’s more to be done here and a website needs to be supported with internet marketing efforts.
Today, there are many companies that offer internet marketing solutions for their clients. Any business that wants to increase its online presence can find a company that provides link building services. The main goal these services offer is higher rankings in various search engines, such as Google, Yahoo and Bing. Higher rankings are achieved with proper SEO (Search Engine Optimization) and link building.
Link building services can drive more traffic to the website, therefore bringing in more visitors who can be converted into clients and customers. And considering that link building services will drive targeted traffic to the clients website, we can say that link building is a very powerful strategy that any business should use.
What Link Building Services Actually Do?
Building links to clients website is what will position that website as the top result of search engines, this being the main focus of every link building service. After analyzing the clients website, a plan is made and link building can begin. Links can be created in the form of press releases, low level links (profiles, quality directories, etc) article submissions and guest posts on various websites that are niche related to the clients website. Social media plays a big role in today’s SEO, so a serious link building service will create various social signals for a clients website. Specific keywords are chosen and used in link building process, and links are created for various pages of clients website.
The keywords used in link building process are specific for every website. Every business wants to sell a product or a service, so it’s natural that they want to be on top, when it comes to search engine, for the name of the product or service they are selling. Link building services will focus on these keywords and build links to selected web pages in order to raise their search engine ranking position. These are often called landing pages and a business can use these to convert visitors into customers.
Choosing A LinkBuilding Service
Many businesses are looking to work with a link building service to increase their online exposure. These can be the brick and mortar businesses, home based businesses or any other type of business actually. There is one question that many individuals who want to work with link building services ask : How to choose a reliable service? Some would say that the results is all that matters. However, increased traffic to a website should not be the only measure of the quality and reliability of a service. There are many ways to get website traffic and some of them have a short lifespan.
There are several things that are important when it comes to reliable, quality link building. You can find out a lot about a certain link building service by taking a closer look at the way they actually build links for clients websites.
Things That Need To Be Avoided
The first thing any serious business should stay away from is automatically created links. These links are made with the use of software – there are many programs who can scrape content from other websites and post it to create links. This is a tactic that can yield results, this much is true, but they will soon be gone and the clients website will be penalized, never to have any traffic from a search engine again. Automatically created links can be made in the form of articles, blog posts, comments and forum posts.
It is also a good idea to avoid link building services which use link networks in order to position their clients site high in search engine results. Link networks are made up of many websites which post articles for one purpose only – to create a link. These websites are of poor quality, do not have any real value and are in constant danger of being penalized by the search engines. A website can achieve good rankings by using these link networks, but once the link network is devalued and loses its power, the clients website rankings will be lost. Again, it’s a short term strategy that should be avoided.
In addition to these two link building strategies, there is one other practice that any serious link building service will not offer – using the same content over and over again. You don’t want to work with a company that uses one article to create 5, 15 or 50 links to your website. These articles are considered duplicate content, which is frowned upon by search engines. They won’t have much value, if any at all, and the same goes with the links that are within these articles.
What Do Reliable Link Building Services Offer?
Link building service that posts unique, engaging content for every link it creates is the service you want to work with. They will find quality websites to post your posts and articles on, whether these are guest posts or simple article submissions. Any comments that are posted to other websites in order to build links are created manually and forum posts will be created with sense and care. A reliable and quality link building service has its own portfolio, serving their clients with high quality links. These are the types of links any serious business should desire for its website. High quality, long term links that will stay there to promote the website and push it to the top of search engine rankings.
Images with courtesy of www.radicalmarketingsolutions.com, www.toprankblog.com, www.televox.com and www.web-tonic.co.uk.