Why Quality Content and Relevant Backlinks Still Matter

There has been a lot of stir surrounding Google’s latest Panda update. It has severely affected the rankings of some websites leaving them reeling from Google’s latest punches. But even with all these changes two strategies remain to be the pillars of any effective SEO campaign.

Writing high quality content and creating relevant backlinks are two of the most crucial SEO strategies that impact a website’s ranking in major search engines such as Google, Yahoo! and Bing. However, despite having a similar purpose, these two SEO strategies differ from each other and are worlds apart when it comes to execution.

Writing high quality content is a skill. It requires the ability to communicate effectively a particular idea or topic through the use of written words. It also necessitates adept knowledge when it comes to the rules of grammar and proper syntax.

On the other hand, creating relevant backlinks involves deep research and analysis regarding the Internet and the websites, directories and forums wherein one can create backlinks. Creating backlinks for your website requires adept marketing skills.

What is the advantage of writing high quality content?

Writing high quality content offers a lot of advantages. When you write high quality content on a particular subject, you start to establish your expertise in that field. The better your explanations, analysis and researches are, the more you’ll be perceived as an expert in the said subject.

Writing high quality content also helps in establishing your website as an authority site. Thus, search engines will most likely put you in a higher search ranking.

Compared to creating relevant backlinks, writing high quality content has a more lasting effect as it will also improve your writing, grammar and communication skills.

What is the advantage of creating relevant backlinks?

Creating relevant backlinks that point directly to your website is actually much easier compared to writing high quality content. For one, creating relevant backlinks doesn’t require that much research on a topic.

Quality backlinks usually consist of 3-4 sentences only as opposed to high quality content that has five or six paragraphs minimum. More so, some backlinks are simply summary of the article or the website being promoted.

Unlike high quality content, backlinks can be created not just in a single domain. Backlinks can be created in article directories like Ezine, Article Base, Article Alley, Article Blasts and Article Trader.

Social media sites like Facebook and the micro-blogging platform Twitter are also great places where bloggers and webmasters can create backlinks for their blogs and websites.

social media messages containing links to content
Image by marketingprofs.com

High quality content versus relevant backlinks

Writing high quality content and creating relevant backlinks are part of a good SEO strategy. Both techniques, if executed properly, can generate heavy amounts of traffic for your website.

When it comes to which one is better, the answer boils down to the old Internet adage that content is king. Creating relevant backlinks is important but high quality content is weighed heavier especially in today’s fast-changing Internet hemisphere.

Another argument for high quality content is that it can actually generate backlinks of its own. Obviously, readers and fellow bloggers will more likely to share, recommend and create backlinks to high quality content compared to junk and duplicate content.

This is a guest post by Suzzane Edwards. She is a financial advisor and currently works as a consultant for small businesses. When she’s not writing for Cash for Gold, she can be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities


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